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Lori Davis asked:


by Lori Davis, Director of the Future and Lead Shark, Davis Virtual Assistants

Marketing. Ahhhh, Marketing! A 4-letter-word to some; a wealth of ideas to others. No matter how you market and brand your business ventures, it comes down to this: We want customers, we want to remain in business for the long-term and we want to be paid for our time and talents.

The thing with marketing is that, at times, it can be a crap shoot. You try something in August and the customers flock to you in droves. You try something else in February and it stinks like last week’s garbage. Don’t let the latter get you down; indeed, take the “stinky garbage” attempts and turn them into learning experiences. Do the research, check your numbers and figure out what went wrong. Whatever you do, don’t think of these attempts as failures–they’re not!
One of the successes in my marketing and branding arsenal is the landing or sales page. Now, it must be said that I fully despise the “typical” sales page–you know, the ones with “Dear Friend” and today’s date at the top. Or the one ones with lots of big red bullets and arrows and testimonials in table format in a yellow background. I’m not you’re friend and I don’t read those testimonials. The typical landing page does not appeal to me …

What does appeal to me is letting my personality and aggressiveness shine through. I want visitors to my blog and websites to immediately think to themselves, “I must talk with this person.” One of the ways I’ve accomplished this all important goal is with Lori’s version of the sales page. Read on for more …

Guppy or a Shark? You Decide …

I categorize business owners in one of two ways: Guppies or Sharks. The former let the world pass them by and show no aggression; the latter are in business for the long-term and do not allow anything or anyone to stand in their way. The result of this categorization may be viewed on this landing page, http://www.GuppyOrShark.com.

Another thing I do to drive home the Guppy/Shark marketing and branding is to address my blog readers as either Sharks or Guppies. And it must be said I adore when folks contact me and tell me, “I want to achieve Sharkdom!” or “I’m a Guppy … help me change!” or “I’m a Shark and I want to work with you.” This landing page is simple and yet to the point, and it asks one very important question, “Do you want to be a Guppy or a Shark?” More important, it’s yet another way I market myself and attract the types of clients with whom I want to work.

Killer Customer Care

Yet another example of Lori’s version of an effective sales page! For those of you who don’t know me, you need to realize just how important awesome customer service is to my business. Me and my team work virtually with clients, and goodness knows it’s tough enough making business owners jump on the Virtual Assistance bandwagon. One way I accomplish this is via my Killer Customer Care (http://www.KillerCustomerCare.com) sales page.

On my blog and this sales page, I make it perfectly clear that the concept of Killer Customer Care is one which me and my staff eat, live and breathe every day. I also call out those companies which either deliver it in spades or really need help in this department! Guess what else I’m finding? Even though DavisVA’s rates may be a bit higher than those of other Virtual Assistance providers, clients are coming my way in large numbers because they know that I know that the Customer Care experience is THAT important. They’re willing to pay a bit more because they know they’ll be taken care of very well. Indeed, they receive Killer Customer Care every day they work with us.

As the title of this article states, “There Ain’t No Silver Bullet When it Comes to Marketing.” You know it and I know it. Take the time necessary and market and brand your company in a way which truly reflects your values and personality. Remember, don’t get hung up on “failures;” instead, turn ‘em around and make ‘em work to your advantage!

Copyright © Lori Davis, Davis Virtual Assistants. All rights reserved in all media.



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narendra nainani asked:


INDIAN MARKET WAIT FOR ECONOMIC BAIL OUT PACKAGE

BSE Sensex(8965.20) and Nifty(2714.40) closed 1.4% and 1.5%  down last week.Inflation was also under control 8.40 v/s 8.84 last week.Crude oil was at 43$.Market recovered from low levels on hopes of Repo and Reverse Repo cut by Reserve Bank Of India.Positive statement by Mr. Subbarao, Governer Reserve Bank Of India that fundamentals of Indian economy are strong and have minimal impact of global meltdown. prevented free fall in the market .Easing liquidity since mid November and steps to stimulate the economy some measures will be taken on Saturday 6th December also lended some support to the market.Late Friday evening Government reduced the price of petrol by 5 Rs/litre and diesel by 2 Rs/litre following reduced crude prices in international markets.NSE has announced to increase the lot sizes of Future & Option Stocks since value of most stocks has reduced drastically.DEFTY will also strat trading in the month of December which will help liquidity and increase the volumes.DEFTY is a NIFTY in Dollar term which will help FII’s to hedge NIFTY  in dollar term.Support for Sensex is 8520 and for Nifty 2580.Resistance for Sensex is 9380 and Nifty is at 2840. Selling of FII was visible..Nifty put-call ratio was 0.77.Nifty 2600 put added open interest.Tata Motors   and  ONGC   added open interest.Reliance and L&T lost open interest.

Strategy for Future Option players.

Future Option na kheladio mate

1)RPL(72.50)  Lot Size-1675 Shares.

   Buy one call option of December month strike price 70@5.45 Rs.

   Sell  one call option of December month strike price 75@3.00 Rs.

   Premium Paid=5.45*1675=9128.75 Rs.

   Premium Received=3*1675=5025.00 Rs.

   Net Premium Paid=9128.75-5025.00=4103.75 Rs.

   Maximum Profit=75-70=5*1675=8375.00-4103.75=4271.25 Rs.

   Maximum Loss=4103.75 Rs.

   Break-even=72.45 Rs.

2)MTNL(73.55) December  month future-Lot Size 1600 shares.

    Buy one lot  December month future@73.55

    Sell  one call option of  December month strike price 80@1.55 Rs.

    Premium Received=1.55*1600=2480.00 Rs.

    Max Profit=80-73.55=6.45*1600=10320.00+2480.00=12800.00  Rs.

    Max loss=Unlimited.

Trading Idea

1)ACC(427.05)Buy this stock in decline and trade.

2)ESCORTS(32.85)Buy this stock in decline and trade.
Trend of Major Stocks

                                                           

                                                           

            STOCK                        TREND          NO.OF Days   Weekly          Monthly

                                                                                                  Trend             Trend

            ICICIBANK.NS         Bulllish  3          Rising   Rising  

          INFOSYSTC.NS          Bearish 1          Rising   Falling

               ITC.NS                    Bearish              1          Rising   Rising

            MARUTI.NS               Bulllish  3          Falling  Falling

         SATYAMCOM.NS       Bearish 1          Rising   Falling

        SBIN.NS                         Bulllish  3          Rising   Rising

        TATASTEEL.NS Bulllish  3          Rising   Rising

          TCS.NS                         Bearish 1          Rising   Rising

Technical indicators of major Stocks

MFI=Money Flow Index

RSI=Relative Strength Index

ADX=Directional Momentum Index

                                                                                                                                                                                                                                   

STOCK                          CLOSE       MFI-21 RSI-14 ADX-14         

                                                                                   

                                                                                   

                                                                       

                                                                       

ICICIBANK.NS         358.4               41.72   46.3     18.38

INFOSYSTC.NS        1134.5             39.17   39.58   23.7

ITC.NS                       169.35             48.18   50.12   16.24      

MARUTI.NS              490.65              40.94   38.55   32.48

SATYAMCOM.NS    225.15             35.96   36.92   31.46

SBIN.NS                   1134.15             28.43   46.85   26.71

TATASTEEL.NS         182.5               40.93   45.51   31.86

TCS.NS                        521.8              52.62   47.3     15.66

                                                                                                           



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Leslie McKerns asked:


by Leslie McKerns

The two C’s of marketing can be summed up as Customers and Competition. If you can understand these two elements of marketing, you can be on the way to harnessing the silver bullet to success.

Customers

If you were going to stand in front of an audience, you’d know your audience and you’d know what you were going to say or do to engage that audience. It is the same in business. Clearly define your products or services. It does not matter whether you sell product or services, you still need to perform this analysis—simply change the word customers to clients and you’ll have the thinking you need.

What is your product or service? Why should anyone care or want this? These are your primary product offerings (strong product and strong need). Next, list all the offshoot products that you have or might consider offering, and rank them in terms of how popular they are or might be. Systemize this process and track the results over a set time period and you will have effective customer preference data to analyze.

A market analysis can let you know the demographics of your customer – who will buy, and why? Include buying habits, interests, gender, age and ethnicity, and most importantly, geographic range. You must know whether the customer will find you locally, nationally or internationally, and what that costs you to reach the long distance vs. the short distance (local) customer. Think of it this way, sure, you could pack a pizza on dry ice and ship it around the world – but what will it cost you to do that? And is there a strong market, and therefore, reason to do it? Consider whether you can be the local supplier to a wider audience.

Note how the big guys do it. The next time you buy a book from Amazon and log on to your account to buy another, you will see what you bought last time and some suggestions for what you might like now – Customers who bought this were also interested in…

Notice how they use this to Cross-sell (the practice of suggesting related products or services to a customer who is considering buying something.) It is not only the fast food franchises that ask, do you want fries with that – the clever retailers do that too. Can you think of services or products that you can bundle and cross-sell when your clients or customers buy from you?

There is also the process of upsell. Upsell is the offering of a more expensive product or service during or after the buying. An upsell might happen naturally, after a sale, if a customer bought a product with less features or a less expensive product, was generally satisfied with the experience or product, and will now consider an upgrade. An upsell might happen during the buying process when a customer or client can be gently led or educated towards a more comprehensive or expensive product or service.

An important note to remember is that today’s consumers are highly sophisticated and therefore the cross-sell or upsell must truly reflect a customer’s needs and be seen to be beneficial, or it won’t be considered, and you will have lost that important element of trust.

What are the reasons people buy? Geoff Ayling (Rapid Response Advertising), lists the top seven reasons as:

To make more money.

To become more comfortable.

To attract praise.

To increase enjoyment.

To possess things of beauty.

To avoid criticism.

To make their work easier.

Competition

Think about what makes your product or service different from your competitors’. Think also about how it is the same, yet why a customer or client still might buy from you. These are your differentiating factors, and it is essential for a business to know the factors and constantly retest these assumptions.

An interesting factor is that your strongest competitor might not be the guy down the street, but the customer currently doing nothing – as in None of the Above. If you can figure out a way to get this customer or client, you have a powerful marketing tool. And therefore, getting None of the Above as your client or customer is a unique platform upon which to build a marketing plan.

Understand the Two C’s of Marketing, Customers and Competition, and you will be able to harness your own silver bullet to business success.



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DLScott asked:


Hypnosis is not a Magic Bullet

DL Scott CtHA / AASD / CDC

337 No. 143rd. St.

Seattle, WA. 98133

One of the things that always amazes me is when a client calls for the first time,

explains how they want to come in and be cured of this issue or that. issue, but they want it done within a space of one session. Recently I had a mental health counselor ask me if I could put him under and take care of an issue he has been dealing with for years, The Fear of Flying. He didn’t want to talk with anyone about it, he didn’t want to go through therapy about it, he simply wanted to be put into a state of hypnosis and be cured of his Fear. It shows the true lack of understanding not just among lay people but also among so called professionals when it comes to how the brain works.

First off let me say, Hypnosis is not a magic bullet, it is not some dark mysterious power that will put the client to sleep and them cure them all of all their ills by the time they wake up.

With that said, what is hypnosis? Hypnosis is a state of focused concentration, a state of focused awareness. When a trained therapist, such as myself, guides a client into a state of altered consciousness, the actually truth is that we are not creating anything, we are not putting the client into some magical state, we are simply helping the client to shift their awareness from one thing to another.

When we are focused on something, what does that really mean? It means that our brains are filled with images and pictures of what ever is the object of focus. Think about that, when you are experiencing anxiety about something, such as a fear or anxiety of flying, what is your whole focus pf attention on. Your focus is on the Fear of Flying, your attention is on what might happen while flying, and that means that your brain is filled with images and pictures of everything bad that may happen.

The brain does not know the difference between a real or imagined event. When you are thinking about something, when you have an image of an event in your brain, the same neurons and neuron - firing patterns are occurring as though the event is taking place outside of the brain. That is the beauty and the simplicity of hypnosis, by utilizing the images that we have in our brains already, you can change your reactions, your behavior, your patterns of belief, and accomplish seeming miracles.

There are many effects of hypnosis, and altered states of consciousness that are considered fantastic and beyond belief. Take the idea of fire walking, or walking on beds of broken glass while barefoot. In both cases the feet are completely unharmed, neither a burn nor a scratch will appear. This effect comes from control of the body through control of the images in the brain.

The images we focus on can cause us stress, unhappiness, pain, or on the other end of the spectrum, pleasure, joy, and elation.

Try a little experiment. I want you to close your eyes and think of an event that made you feel scared or uncomfortable. The event might be something that made you actually tremble with negative emotion. When you are done with that, I want you to open your eyes. Think about the images of that event, were they clear, bright, sharp, focused, big, in vivid color?

Now I want you to close your eyes again, and think about that event. Only this time I want you to change the image(s). I want you to retain the same image(s) only this time I want you to make the images in black and white, make them small, dull, fuzzy, and even add silly music to them, something like circus music. Now open your eyes again, and I want you to think about how you are feeling about the event this time, as compared to the first time.

You have just used a very simple hypnotic technique in which you recoded the images in your brain, to change the emotional response. You have not gotten rid of the images, nor have you wiped out the memories, but you have recoded the image(s) and changed the fear or anxiety that you once felt about the event.

This type of technique works well, it works fast, and it is very effective, and if that was all there was to it, then my interactions with clients would be so much easier, but as with most things in life, there is more to it then just that.

I once heard a very good analogy of the process put in the following terms. If you were to attempt to explain to alien from another world where you got a cup of water, and you simply tell them, you go over to the Fawcett, hold the cup under the spout, turn the knob, and presto, you get a cup full of water, you would only be explaining a part of the process. You left out the whole piece about the plumbing behind the Fawcett, the thousands of pipes that carry the water from the water treatment plant, and on, and on, and on. The same can be said for how the magic of hypnosis really works.

As a clinician for the last 18 years working in the more traditional fields of Chemical Dependency and Mental Health, I have learned the value of clearing up old energy, letting go of old beliefs, and ideas, while incorporating a new idea or belief. Another good analogy is to think of waxing down your car. You certainly would not want to put a new coat of wax on it without giving the car a good cleaning, taking away the layer of dirt and grime that you have picked up while traveling along the road. The human brain works in much the same way. You have traveled many years in your life, and before you can successfully incorporate a layer of new beliefs, you would do well to start letting go of the old beliefs, release the old energy that have been keeping you stuck going in the same direction. This process does not take an enormous amount of time, unlike conventional therapy, Hypnosis / Personal Energy Mastery can help you release old bits of emotional baggage, inappropriate belief systems, within a matter of just a couple of sessions, once this is accomplished then the new beliefs, the new layer of energy can be successfully incorporated into your life.

We are the creators of our life circumstances. Now when we first hear this we are prone to get defensive and shoot back with, why would I have created the circumstances of my life in this way? Why would I have put myself in this type of relationship, or put myself into this lousy job, blah, blah, blah, blah, blah. The truth is that we have invited in, or in someway created the circumstances of our daily life, through our focus of attention, through the images that we carry in our brains.

Generally we are not aware of this process, and the images we keep in the forefront of our brains are based on fears, old emotional wounds that we are so traumatized by that they become the script that we live by. We constantly focus on these images, even we think that we are trying to remember them so as not to repeat the same events, but we are none the less focused on these images and they doom us to keep creating, recreating, and experiencing the same behaviors over and over again.

When you use the powerful technique of hypnosis to recode old images, and create new images in your brain, these images help to instill a new behavior, or belief into your life. The problem is, that just like the dirt that keeps working its way up through the new coat of wax, the old issues often times will resurface and continue to create havoc in your life.

One of the things that hypnosis does, and does quite well, is to put you into a state of altered consciousness in which the critical brain is lessened, and powerful, positive ideas are more easily instilled into the brain. (It is important to note here that the key word is positive, the subconscious is designed in such a way that it is constantly trying to protect and promote you, it will not accept harmful or negative ideas and beliefs while in the altered state of hypnosis).

As I try to explain to clients, you can be put into the state of hypnosis, you can be given as many suggestions as possible concerning whatever new behavior you would like to incorporate into you life, but if you don’t clear out the old inappropriate energy / emotion first, the effect will not last. Just like that new wax job on a car that has not been cleaned, it might look OK for a little while, but the old dirt and grime well eventually just come right back through. These old images, beliefs, and thoughts are often what cause prolonged stress in your life.

When we allow ourselves to remain under the effects of prolonged stress we weaken the immune system and open ourselves up to sickness and disease. What a help it would be if we just took a few minutes each day and practice simple relaxation or self hypnotic exercises to reverse the effect of the stress.

Looking more directly at the body / brain connection, is it any surprise that someone who has feelings of low self worth and esteem seem to experience lower energy, lower immune response, and actual occurrences of specific illness according to constant messages, and corresponding images they are focused on, i.e. “I am so sick of always having to deal with rude and pushy people,” repeated several times over the course of many days the brain will take the message, “I am so sick”, and translate this into an actual physical sickness in the body.

Eventually the sickness well probably have to be taken care of on a physical level, costing the person time, money, and excessive wear and tear to the body. You see we are in control of the body through our brain, we just don’t recognize this and so the incredible power of our brain goes unchecked, undirected.

You may notice that I have been using the term body / brain connection, instead of body / mind connection. What the power of suggestion does is to help you implant suggestions into the physical brain itself, it is then up to the mind, that controlling force behind the mechanical brain, to direct the use of those suggestions. If you were to put in brand new shinny positive suggestions over the top of old, inappropriate, negative, ideas, which do think would last. The negative ideas have been pilling up for years, building in strength and in numbers. The new suggestions, although they may be planted deeply and firmly will have a rough time of growing in strength and numbers if they are overwhelmed, much like a healthy plant being strangled by a garden of weeds, this is what happens when the old ideas that have never properly been gotten rid of subtly strangle the new ideas.

Through out the years I have worked with a wide range of complaints, from phobias and anxieties, such as the fear of flying, and addictions, such as nicotine, alcohol, and Crystal Methamphetamine, to issues of low self worth and esteem, procrastination, weight control, etc. In each case the successful client has been the one who does the necessary work of clearing out the old foundational beliefs, while putting in the new beliefs, and ideas that they want to incorporate into their lives.

A good example would be that of the smoker who claims that they want to quit smoking. I have had people who come in and expect to be put into the hypnotic state of consciousness, be given a few positive suggestions about not smoking anymore and then leaving, never having the desire to smoke again.

I can tell you from experience that it does not work this way. In most cases where a person is told they can be made to quit smoking in one session, the person is usually desiring a smoke by the time their leave the office, or within a few hours. In those rare cases where someone does quit with just one session, they have already resolved that they are no longer going to smoke, the benefits of not smoking have become so important to them that they have already released the idea of whatever benefits they received from the smoking in the first place. When I have someone come to me for not smoking I can usually tell by the second or third session whether this is going to be the time that they quit. If the client is willing to release the old belief patterns of the benefits they get from their addiction, if the client is willing to incorporate new activities into their daily life to replace the old addictive activity, (such things as a few weeks of daily deep breathing exercises, or a few weeks of listening to a reinforcement hypnosis CD), then I am certain that the prep work is being taken seriously, and so the new suggestions will have fertile soil to be planted in.

So is hypnosis some mysterious magic bullet, like mental health counseling at the beginning of this article had hoped or is a way of effectively cleaning up old images and thoughts that create various states of emotions in the body?

The next time someone tells you that they can put you to sleep and then cure you of what ever ails you, I hope you will remember, that there is no magic solution to life’s problems, and there is no magic bullet.

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www.dlscottpersonalenergymastery.com



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