Third Bullet Bonus Code

Jody Gabourie asked:


king to the owner of a new laser clinic that helps people quit smoking. He just opened his doors a month ago and like any new business, he needs an infusion of cash.

He knows the exact number of clients he needs for the next couple months in order to pay the bills and he wanted to talk about what he could do to make money fast.

This guy is a fantastic salesman - you intuitively trust and believe him, and in him. He had an assistant cold-calling businesses for him to make “lunch & learn” presentations regarding his service and quitting smoking.

He wanted me to give him one marketing idea that he could throw his last few bucks at that would result in guaranteed customers.

Of course, there isn’t one.
If he was in business longer, had a regular clientele and needed to make some cash fast, I’d suggest some kind of sale or up-sell to his current customers. However, with him just starting out and no client list yet, there’s no real quick fix. Except what he was already doing…getting out and pounding the pavement and putting his sales strength into full use.

Marketing is all about creating trust and credibility with an ongoing relationship - something that doesn’t usually happen quickly. That’s why it’s so important for all of us small business owners to consistently market and start marketing from day one - it takes time to build a list, a reputation, a solid customer base.

I suggested a few ways he could start building up his marketing, right now, that didn’t cost much money or time - two things he’s short on at the moment.

Some ideas are:

* identify local doctors and chiropractors who have a client ezine or newsletter, where he could add a little blurb about his services and start building awareness and credibility using someone else’s list (strategic partnership)

* add some reports, articles, how-to lists (quickly and easily put together from all the material he has laying around his office) to his website that people can access for free - give people something to keep coming back for and start building credibility and value

* have his web person quickly add a sign-up box to his website to start gathering names and email addresses so he can start doing email marketing

–> he’ll use one of his free reports to give in exchange to people for their contact information

* do up a letter of introduction, enclose the brochure he already has printed up, and drop off at doctors, chiropractors, wellness centers, massage therapists, etc. in the surrounding area - anyone who may be interested in referring their clients to his laser clinic

This new small business owner left our lunch feeling good and more in control of his efforts. He realized he is already doing the best thing to make some short-term revenue. Plus there are some things he can start doing now that he will build on and be able to develop further once he’s got some money coming in.

He realizes there’s no magic bullet in marketing but that there are lots of strategies that he can use. Now he’s excited to make money fast - to keep his doors open but also to fire up his marketing machine!



Poker Tips

Mitch Johnson asked:


Before a hunter go for hunting, he must decide on which gun which he has to choose. There are some ideas on which gun that you can use for your hunting trip.
I like the open hunting sights which are standard on most guns. Such sights are easily seen under most hunting conditions and are accurate enough for hunting within the base range of most deer guns. These coarse sights permit errors in sighting that are multiplied as the range increases and a more accurate sight should be used if most of the deer will be seen at the longer ranges.

The aperture-type of sight is excellent, but the hunter should use the largest aperture while in the woods, in order to see his target in the shortest possible time. Telescope sights are probably the most accurate, but, for deer hunting, the low power and wide field of view features should be employed. When using one of these sights which give more than four-power magnification, it is difficult to see and keep the sights on a running deer, especially in heavy cover. Local laws will restrict the deer hunter’s choice of caliber in some areas. The use of rifles is prohibited in Massachusetts and New Jersey, and other states prohibit rifle calibers that are not considered powerful enough to kill deer under the hunting conditions of those states.

The Maine Fish and Game Commission credits the hunter with enough intelligence to use a gun which is suited to the game he hunts. While this results in the loss of some game that is wounded by under-gunned hunters, the loss is negligible when compared to that which is caused by poor marksmanship of men who are adequately armed. The wounding of men by stray bullets from the high-powered guns, the principle objection to the use of such arms, has not become a serious problem in Maine up to the present time.

The hunter who decides that a shotgun is the weapon of his choice should remember that this is definitely a short-range gun. The use of one of the several sizes of buckshot compensates for the lack of accurate sights on one of these guns. It is sometimes difficult to follow a blood trail when a deer is wounded by these shot as the small punctures do not permit free external bleeding. The use of the round ball will correct this condition, but the high trajectory and poor accuracy of this load decreases the chances of a killing hit. The rifled slug is a great improvement over the round ball, but for the utmost satisfaction while using this load, the gun should be equipped with a rear sight. The killing range is thus extended and a rear sight will give the hunter a better chance to use the increased range. All of these deer loads are deadly within their range and even smaller shot will kill deer at the shorter ranges, but the use of anything smaller than buckshot should be reserved for game smaller than deer. I have never made it a practice to hunt deer with a shotgun but I have killed quite a few, and failed to kill others, with this type of gun. As a young man, I had a double-barreled gun with which I was quite familiar.

Later I acquired a single-shot, sixteen-gauge, full-choke which forced me to improve my shooting in order to bag game. I have shot a large number of various species with this gun, including five or six deer. The only deer I failed to kill was one I shot at with the wrong load. This does not mean that the gun is a good deer gun, for I never attempted any shot which I was not sure would kill the animal.

The hunter who decides that a shotgun is the weapon of his choice should remember that this is definitely a short-range gun. The use of one of the several sizes of buckshot compensates for the lack of accurate sights on one of these guns. It is sometimes difficult to follow a blood trail when a deer is wounded by these shot as the small punctures do not permit free external bleeding.



Play Free Poker for money

Sherri Thomas asked:


More than likely, you’ll earn more money between the ages of 40-52 than any other time in your life. After the age of 52, many professionals begin losing the time, potential and motivation to continue driving their career.

And while you’re in your prime earning years, every day that you’re unemployed, or in a lower level position, means wasted income. Days can turn into weeks, weeks can turn into months, and before you know it - you’ve just lost $10,000, $20,000, or even more had you been employed.

So how can you bullet proof your career so that you stay in high demand?
A new client I’ll call “Jim” recently called me and said that he had gone through a change in management which resulted in losing his 7-year position as the General Manager of a prestigious golf course.

He told me that after one year of searching, he had taken the “only job he could get” which was working part-time in the golf pro shop at a different golf course. After talking for a few minutes, it became painfully clear why Jim wasn’t able to get back on his career path.

1. Keep yourself marketable. Jim shared that the golf industry was changing and that companies were requiring a specific kind of training and certification to be a General Manager. But Jim wasn’t stepping up and getting the training. He’d rather fight the system (which he was losing) and not pay the two-thousand dollars for the training in the hopes of one day getting hired again as a General Manager. What Jim was actually doing was down sizing his career, his morale, and his paycheck by electing not to get the training.

Never let your career sit on a shelf longer than 6-months. Never! Keep the same drive and discipline that you had when you were employed. Get focused. Get a plan. Make it happen. Wallowing isn’t allowed. Create opportunities to keep yourself marketable. Use your “in-between” time to get any training or education you may need. If you’re not working, then start freelancing or consulting. Join an association’s Board of Directors, or at minimum, a committee. These strategies will help keep you visible, expand your network, and boost your resume.

2. Fish where the fish are. Another mistake Jim was making was not having a solid job search plan. Where are your potential employers? Find out by reading trade magazines, industry publications, company websites and classified ads in your local newspapers to learn which industries are hiring, which companies are hiring, and what the hot jobs are.

Then, start attending industry conferences, trade shows, business networking events and association meetings. Also, join professional networking sites such as LinkedIn to get connected to industry leaders and company decision makers. Make it a priority to get connected, and stay connected, to people who can inspire you, hire you, or introduce you to potential employers.

3. Be a resource to others. Never give the impression that you’re hungry for a job. Instead, you want to be seen as someone who drives initiatives, solves problems and leads teams. This is one reason why you want to consult, freelance, or volunteer while you’re in between jobs.

Get personal with your professional network. Send out links to reports, case studies, press releases and websites that you think might interest them. Invite them to business networking events, and introduce them to other movers and shakers. Influencers are drawn to those who are resourceful.

4. Give your resume the “it” factor. When it comes to resumes - looks are everything! If you’ve been applying for jobs that you’re qualified for, but you’re not getting the interviews, then you need a stronger resume.

Hiring managers can have stacks and stacks of resumes piled high on their desk which means that if your resume doesn’t have the “it” factor - you’re toast. Don’t lose out on a great job because your resume doesn’t stand up against your competition. Instead, invest in a professional resume critique. You’ll get specific strategies based on your goals, strengths and accomplishments to get the attention of hiring managers and put yourself in high demand!

5. Interview smart. If you’re getting interviews, but not job offers - then you need stronger interviewing skills.

Interviewing brings up a lot of anxiety mostly because it seems that the interviewer has so much power and you, the one being interviewed, have so little. But there are things you can do to balance the scales of power. Invest in a session with an interview coach before your next interview. You’ll get crisp, solid strategies to learn how showcase your strengths, answer the tough questions and what to say to close the interview.

And one more bonus tip: consider hiring a career coach. A career coach can partner with you as you navigate through a stormy situation. A career coach can give you the tools and support to help put your career back on track. And some career coaches can give you a roadmap and tell you exactly how to get from “Point A” to “Point B.”

Meeting with a career coach means dedicating one whole hour to talking about you about your career goals and challenges. Be prepared to come into a session with your toughest questions, biggest challenges, and an open mind to get new ideas, strategies and best practices to get your career on track!

The point is that if you’ve been unemployed or at a lower level position for longer than six months, then you need to shake things up! Try different career strategies and start thinking outside the box. And never, ever give up your drive, ambition and courage that it takes to move your career forward.

Your job is out there waiting for you. You just need to go get it!



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