The Disappearing Silver Bullet - Success As An Entrepreneur

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Scott Lindsay asked:


Many individuals interested in a business startup are under the assumption that there is a magic silver bullet (or formula) for success. They are convinced that the successful businesses they have encountered gained access to this formula and are simply unwilling to share the knowledge with other aspiring business owners.

Somehow if that knowledge could just be pried away from the ’successful’ then the startup businesses might just have a chance to develop something equally successful.

In today’s highly competitive marketplace success often comes when individuals challenge existing ideas. For instance Google has made a habit of challenging existing thinking and has purchased numerous peripheral businesses that allow for diversification while allowing their entire brand to move forward in what had been an already crowded search engine market. Today Google provides radio stations with automation systems; they provide visitors with maps and now have ownership of the popular You Tube video distribution site. It is also Google that provides web owners the possibility to find cost effective ways to market their site through AdSense.

How is it possible that a company that has only been in existence since 1998 is a multi-billion dollar firm?

Perhaps the predominant reasons include innovation and a willingness to challenge conventional wisdom. In the first case they look for interesting ways to provide connections with a global community. In the second case they have never stopped questioning the way “its always been done.”

If someone were to take the current model for Google and attempt to recreate it, it is probable the attempt would fail because Google understands that what got them to the point of success may not be what keeps them there. It won’t be long before new strategies emerge and new roads traveled. Google is not the focus of this article because there are literally hundreds of other businesses that are blazing a new trail to success by challenging the status quo.

As the global marketplace gets more congested with online merchants it will require an increasing amount of adaptability to find new markets, appeal to an enlarged demographic, fine tune a specific niche market or refine offerings.

The elusive silver bullet is a myth. There is no ‘one’ path to financial entrepreneurial success. Each business draws from unique strengths and adapts to market pressures in highly personal ways. It is the individual perseverance and leadership of each firm that will cause a separation between ‘good idea’ and ‘business success’.

No one can give you a definitive ‘10 Point Plan for Personal Business Success’, but you can apply several good ideas and adapt them to create something that really works well for you in your own business startup.



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The Real ‘magic Bullets’ of Internet Marketing

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Jitender Sharma asked:


WARNING – to really understand – you must read from beginning to end. That’s how you will ‘get it’!

A while ago I developed a package which wasn’t available anywhere else in the world.

In fact, that package is still unique – but that’s not the point.

The package was not the real secret, it was the content that was the fantastic.

All I did, was to package it in such a way, that made it completely unique, and that gave me the edge.

(Read that again – there’s a little HINT inside….!)

The content of the product / package really was Rock-Solid. It was real-life information, from a real-life expert, showing how to make real-life profits from real-life business and how they do it time and time again.

No make-believe hype, or over-zealous extravagance at all.

No rubbish about how you can make $10,000 per month selling ice to Eskimos.

No trash about how the writer is better than you, and the only way to get even partially to their level, is to buy their products…..!

Just good stuff. (and no, I wasn’t the author)

Anyway, I contacted a group of people, all of which I had assumed were experienced internet marketers, and understood business. I asked them if they would review the package, especially the content – and give me feedback about the product / package, the content and the website (both positive and negative).

In return, they would all receive a free package for their own use – after all, how can they review it, if they don’t have it!

So, the feedback came in – and I was very grateful for it. Some minor amendments to the sales page on the website were suggested, increasing the price was mentioned a few times, but apart from that – it was all positive. The content, the books, the audios, the bonuses – everything – they all loved.

All……… except ONE person.

That person, who shall remain anonymous, said to me…………

- “ Hey Gary – the package is too big. I can’t even get through just 1 of the books in my lunch break, so how do you expect me to read to the other books?”

(I thought to myself……. HEY – do you expect to learn the strategies and techniques used every day, by a real-life expert who is responsible for MILLIONS of dollars worth of sales –in less than an hour? You need to devote a little more time to understand how success is created – than just the time between your Cream Cheese Bagel and your Diet Soda!!!)

(Then I realized that this person was complaining about the fact that the package was a combination of 4 completely different subject packages. Each one of them targeting a different aspect of online business, each one with its own book and multiple audio sessions….. OF COURSE you read them all, that’s the point of the package!!!)
- “And what’s with the audios? I am supposed to READ AND LISTEN TOO?”

(Well, now I started to really think! What did this person mean exactly? Did they mean choose between and written version or an audio version……. Then I stopped, smiled – and moved on! You see, one of the best benefits of producing information, is the way in which you can deliver it. Not just the written word, but also audio and even video. You read in the ‘sound’ of your own voice inside your mind. You read at your own pace. You pick up certain aspects, at certain times – because that is how YOU work. However, the point of using Audio as well (not instead of) is to offer the reader / listener an alternative medium from which to learn / understand even more, because this time, you mind is listening to another person, another voice – and not just yours. This reinforces and strengthens information – it really does work!)

- “And what’s with the bonuses….. they are all on the same topic, there not much good as bonuses.”

(By now – my head is shaking so much I’ve put the paramedics on stand-by! It took me a few minutes to understand what they meant about the bonuses. Then I cracked it. This person looked at the bonuses, only to see each one of the bonuses (inside each of the four packages) – inside the main package – where all related to the subject of the package. Example – if you own a shop selling paint, and offer a special deal on a range of paint – you may offer a free brush set too. The brush set is obviously linked to the offer - paint. Makes sense to me!! The bonuses to the package were all linked to the main item, but this person wasn’t satisfied. They preferred to have something like a bag of potatoes with the special offer paint!!)

- “And most important – none of the books give me any magic bullets. Where are the secrets which guarantee me more sales and more money and more success?????? Tell me. ”

(OK – here’s the best bit! The Golden Nugget! The Crème de la Crème. I took THIS ONE by the horns, and replied to the person…….

Hi – thanks for your feedback. With reference to your question about where the Magic Bullets are in the package – before I answer you, can you please tell me how long you have been involved in internet marketing / business online?? Look forward to hearing from you….

4 days later, I receive a reply………..

- “ I’ve been doing it for about a year. I spend about 2 hours a week if I can fit it in – mostly ads and stuff. I know I should be spending less time, but I’m not making any money yet. When I make money, I’ll work less. Why? What’s that got to do with it? “

The very same day, I replied……………

Hi – thanks for your reply. One more question for you. In the time you’ve spent in internet marketing (about a year you said) - how many of the books, eBooks, websites, information you have read, have actually given you THE real secret that nobody knows – the Magic Bullet which guarantees you will make a fortune online – that one, single piece of information which can only make you a fortune??

Another 6 days later….. then the reply……….

- “ None of the books or anything has told me the hidden secret to making lots of money guaranteed, I’m still looking. I thought it would be in your package. But it wasn’t. So what is it? Is it a piece of code that I place on my website? What is it????……………………..”

OK reader – for the benefit of that person, and everyone else out there, and perhaps even you – all who are looking for the Magic Bullet to Guarantee Success, Sales, Money and Profit – I’m going to reveal to you, right here, right now, the hidden secret which nobody knows that will transform you and your internet business instantaneously into a guru millionaire.

I will show you that one hidden ingredient which works for everyone.

I’m going to tell you what the heavy-hitters don’t want shared.

Now is the time for everyone to FINALLY understand what the BIG SECRET is – which guarantees your online success.

The next 5 lines of this article – show you EXACTLY what the Hidden, Secret, MAGIC BULLET of Internet Marketing REALLY IS…………….

Well, there you have it.

Did it make sense? If not – you’ve missed the point of the article. There are NO magic bullets, NO hidden lines of code, and no unknown secrets.

What there is……. is lots of good information, tips, techniques, strategies and methods. Some work better than others, but the only way to find out what they are, is to keeping looking, keep reading, keep learning.

The REAL secret is this…….. You cannot make bread with flour alone. You must have all the other ingredients, otherwise it will not work. That’s EXACTLY the same in business, and of course internet marketing.

1. Know what the ingredients are.

2. Know how to use them.

3. Put them all together.

Finally – if you’ve read this article correctly, you will notice some tips which have been carefully included. If you didn’t spot them – read the article again!



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